GEO helps companies make their public information understandable, trustworthy and citable for AI systems. It complements SEO by focusing on the questions buyers ask conversational systems, the evidence those systems can verify, and the sources they choose to cite. A useful GEO program starts with real visibility measurement, identifies missing content and authority signals, and then tracks whether improvements change future AI answers.
What is GEO and why brands need it?
A practical introduction to Generative Engine Optimization.